Richie's Diner
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Pleasin' People with

While 2018 brings Richie's a 27th Anniversary, our tradition of pleasin' people with good country cookin' has even earlier beginnings. It was over a half century ago when founders Jack and Linda Williams got hitched and began their lifetime dedication to the food industry. Along the way, they helped develop the concept for a well-known steakhouse chain and built 38 restaurants in two decades, becoming their largest and most successful franchisee.

Growing up among local ranches and farms of West Texas and New Mexico, Jack's standards were set high with the freshest, highest quality meats and produce. And the backyard BBQ was not just a grill, it was a school - where Jack perfected the wood-smoked flavors that are now a signature of the Richie's menu. Alabama-raised Linda was brimmin' with recipes for homestyle meals and desserts, and longed to serve 'em up with that famous Southern hospitality. Together, they dreamed up the "Real American Diner" concept: old-fashioned country cookin', using only the best ingredients, served by a friendly, courteous staff devoted to "pleasin' people."

The dream became reality in 1991 with the first Richie's Diner established in Temecula, California. (See sidebar for how Richie's got its name.) The restaurant became a community favorite and neighboring Murrieta soon demanded a Richie's of their own. Concerned that franchising would compromise the unique quality, personality and service which gave the Diner its special appeal, Richie's Diner remains a privately held, family-run business. The tradition continued with the 2007 opening of the Victoria Gardens (Rancho Cucamonga) location by their daughter and son-in-law Sally and Gary Myers, seasoned people pleasers themselves, with 36 years of experience as restaurateurs. More locations are in the works, but expansion will be carefully planned to assure that every guest will enjoy Richie's famous old-fashioned hospitality and the freshest, highest quality breakfasts, lunches, dinners and desserts!

Jack and Linda's philosophy is simple - "Pleasin' People."

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